01
1. The point and numbers first
One line, three actions, then one chart per conclusion.
- Chart titles state the conclusion
- Chart chosen by data shape
CASE 03 · Decision report
Not a 30-page spreadsheet,
one page you decide on in ten seconds.
More numbers make longer reports nobody reads. This reads conclusion → key numbers → where it breaks → what to do now, on a phone.
- 10 s
- to see the point
- 61
- chart types by data shape
- 1 link
- opens on a phone
- Auto
- rejects bad reports
BEFORE → AFTER
All the numbers, no decision
Tables in PDFs, screenshots in chat, dozens of slides — meetings end with 'let's revisit'.
Steps to a decision
HOW IT RUNS
How the report reads
A real render of an example report; all numbers are examples.
02
2. What changes if you act
Before/after per action answers 'so what?'.
- Same axis, same unit
03
3. Where it breaks, as a map
Inflow → stock → outflow, with the stuck point marked.
- Three states only
- A one-line analogy
RULES
Four rules that keep reports honest
Point firstno top line, no publish
Numbers onceonce in the chart, once in evidence
Sourcesevery chart has source and unit
Checkslength, colour, overlap checked
DETAIL
Where it is used
Anywhere the reader needs 'so what do I do?'.
| Operations | branch comparisons and actions |
|---|---|
| Monthly | month-over-month and next steps |
| Incidents | what happened, what was fixed |
| Decisions | options and a recommendation |
Google Sheets automation
Could we work like this?
Show me your current forms and sheets; I'll map where people carry data.